63 per cent of consumers believe independent garages are the most convenient option for repairs and servicing
Consumer attitude survey reveals independent garages as much more convenient than franchised dealers and non-franchised national chains.Independent garages remain the most convenient option for consumers, with over two thirds agreeing they are a convenient place to have their car serviced.
The poll findings were revealed by the National Franchised Dealers Association (NFDA) in its latest consumer attitude survey. 63 per cent of consumers say independents are the most convenient, compared with 51 per cent for franchised dealers and just 35 per cent for franchised national chains.
However, since the last survey in December 2015, the number of consumers who think a franchised dealership is most convenient has increased by two per cent. When asked what best describes convenience, over a third of respondents selected ‘appointments available at a suitable time’ as the best description of convenience. Locality, timescale and same day service were also highlighted as important considerations for consumers. The survey also shows that independent garages offer the greatest levels of satisfaction, with 90 per cent of customers satisfied with their last experience.